by Aseem Gupta | May 11, 2020 | Psychology
Kevin had no intention of buying wine. He rarely drank it, let alone the expensive Bordeaux variety. But there he was, walking out of the store with two boxes of fine Margaux. What made him change his mind? The sales assistant. She was not overly pushy or insincere;...
by Aseem Gupta | May 10, 2020 | Psychology
In a world where we are constantly told that choice symbolizes freedom, progress, and success, the sheer volume of options available can feel overwhelming. My sister and her husband recently bought an unfinished house, and for the past two months, the topic of...
by Aseem Gupta | May 9, 2020 | Psychology
Imagine a scenario where one million monkeys engage in random stock market speculation. After a week, half of them make a profit while the other half face losses. The profitable ones continue, and the rest are sent home. This process continues for several weeks,...
by Aseem Gupta | May 8, 2020 | Psychology
When grappling with life fluctuations, we often seek explanations and remedies for our ups and downs. Consider the case of a man suffering from back pain that fluctuates dramatically. On some days, he felt capable of conquering mountains; on others, even simple...
by Aseem Gupta | May 7, 2020 | Psychology
Incentives have a powerful influence on human behavior. The incentive super-response tendency is evident from the colonial rat infestation solution to the discovery of the Dead Sea Scrolls and modern corporate practices. Understanding this phenomenon is crucial for...
