Social Media Listening is what brands do when they monitor their hashtags, handles and mentions on social media. It is their way of conversing with the customer. Personally, social media listening is one of my favourite processes in a marketing effort, and I like...
Customer relations are how an organisation creates and maintains a positive relationship with its consumers. In a nutshell, consumer relations focuses on communicating with current and potential customers to understand how the organisation can improve in multiple...
When we compete, we generally uphold a binary vision of the possible outcome: we either win or lose. Most participants do not want to lose; they compete with a desire to win. And when they indeed win, they’re likely to be happy and satisfied. But when they lose,...
The paradox of resistance has long intrigued thinkers in psychology and philosophy. Swiss psychiatrist Carl Jung delved into the depths of the human psyche, uncovering what he termed ‘The Shadow’—a repository of our repressed traits and desires lurking in...
Do you often deal with difficult people who seem like a never-ending source of frustration? Perhaps it’s that colleague at work who always seems to undermine your efforts, or maybe it’s a family member with narcissistic tendencies that leaves you feeling...
