Introspection Illusion

Introspection Illusion

Bruce, a prominent figure in the vitamin industry, has built a lucrative empire from a foundation laid by his father. What began as a business in the early days of supplements—where vitamins were a rare prescription—has transformed into a booming enterprise,...
Affect Heuristic

Affect Heuristic

When making decisions, particularly those involving complex issues, it’s easy to think we approach them with rationality and logic. Consider the debate around genetically modified wheat, for example. On the surface, you might want to analyze it in a structured,...
Volunteer’s Folly

Volunteer’s Folly

Jack, a renowned photographer, spends his weekdays traveling between Milan, Paris, and New York, capturing stunning fashion images for prominent magazines. His schedule is packed with glamorous assignments, and his pay is substantial—$500 per hour. His world is filled...
Forer Effect

Forer Effect

Dear reader, imagine this: I know you personally. Here’s how I would sum you up: You need others to like and admire you. You tend to be critical of yourself. You have much-unused potential yet haven’t fully tapped into it. While you possess some personality...
Simple Logic

Simple Logic

In our daily lives, we encounter numerous situations that require logical thinking and problem-solving. Effectively navigating these challenges is a testament to our cognitive abilities. This article delves into the intriguing world of simple logic, exploring the...