Black Swan Phenomenon

Black Swan Phenomenon

For centuries, the phrase “All swans are white” was universally accepted as fact. After all, every swan observed in Europe was white, and no one had ever encountered a different variant. The idea of a black swan was inconceivable until 1697, when Willem de...
Not-Invented-Here Syndrome

Not-Invented-Here Syndrome

Have you ever dismissed others’ ideas in favor of your own, even when the alternatives prove superior? If so, you may have experienced the Not-Invented-Here syndrome (NIH syndrome). This phenomenon blinds us to the value of external ideas, leading to a biased...
Primacy and Recency Effects

Primacy and Recency Effects

When we meet someone for the first time or evaluate something new, we often form an immediate judgment. This is not merely a coincidence; our brains are wired to give special weight to the initial and final pieces of information we encounter. These cognitive...
Social Comparison Bias

Social Comparison Bias

As Rolf’s book hit number one on the bestseller list, he received a peculiar request from his publisher. An acquaintance’s title was on the cusp of entering the top ten, and they were convinced that his testimonial could push it into the rankings. It’s fascinating,...
Alternative Blindness

Alternative Blindness

In a world driven by choices, we often find ourselves at crucial crossroads where the true breadth of alternatives is obscured. Whether it’s deciding on an educational investment or choosing between risky medical procedures, the ability to weigh all available...