Cherry Picking

Cherry Picking

When you book a hotel room, the perfect photographs showcased on their website often draw you in. Carefully chosen images feature elegant rooms bathed in sunlight, sparkling amenities, and awe-inspiring views. They present a version of reality that feels like a...
Feature-Positive Effect

Feature-Positive Effect

The Feature-Positive Effect is an intriguing cognitive phenomenon where we place more weight on what is present rather than what is missing. A simple yet telling illustration of this bias can be seen in two numbers. Series A: 724, 947, 421, 843, 394, 411, 054, and...
Illusion of Skill

Illusion of Skill

Why do so few entrepreneurs manage to repeat their initial success? Take a moment to think of iconic serial entrepreneurs like Steve Jobs or Richard Branson, and you’ll notice something: they represent an exceptional minority. The truth is less than 1% of all...
Zeigarnik Effect

Zeigarnik Effect

Have you ever found yourself lying awake at night, unable to quiet your racing thoughts because of tasks left undone? Or perhaps you’ve finished a project, only to realize that another unfinished task keeps resurfacing in your mind, demanding attention. This is...