Bare the Buried WIIFM (and WIIFY)

Bare the Buried WIIFM (and WIIFY)

Savvy businesspeople understand an unspoken truth: everyone is tuned in to the same station—WIIFM. Translated, this means that the listener’s instinctive reaction at the core of every interaction is, “What’s in it for me?” This principle has become so ingrained...
Lend a Helping Tongue

Lend a Helping Tongue

In the ancient traditions of Japan, saving someone’s life was not seen merely as a favor—it was considered a binding, self-imposed duty by the person whose life had been saved. Their existence would henceforth be dedicated to serving the one who had rescued...
See No Bloopers, Hear No Bloopers

See No Bloopers, Hear No Bloopers

In the world of high achievers, the ability to move past minor missteps with grace and composure can make all the difference. It’s not about being perfect—it’s about how you handle the imperfect moments. The see no bloopers, hear no bloopers technique is a...
Eyeball Selling

Eyeball Selling

In the world of sales, there’s an adage that the best communicators are the ones who know how to speak the language of persuasion. But what if I told you that the key to closing a deal isn’t about words at all? Jimmy, an exceptional salesperson, swears by a strategy...
The Business Card Dossier

The Business Card Dossier

In a world where interactions are often brief and fleeting, the ability to make a lasting impression is a rare and valuable skill. We all attend events, meet new people, and exchange pleasantries, but few take the time to go beyond the surface. One individual, Joe, a...