Imagine a scenario where one million monkeys engage in random stock market speculation. After a week, half of them make a profit while the other half face losses. The profitable ones continue, and the rest are sent home. This process continues for several weeks, resulting in a final survivor—the “success monkey” who seemingly possesses extraordinary stock-picking abilities. The media would naturally be intrigued by this remarkable primate and scramble to uncover the secrets behind its success. However, this story is a powerful illustration of outcome bias—a cognitive fallacy where we evaluate decisions solely based on their outcomes rather than the decision-making process itself.

The Monkey Hypothesis

In this illustrative scenario, one million monkeys are unleashed into the chaotic world of the stock market. Their trading activities are characterized by random, unpredictable buying and selling of stocks. With no underlying strategy or foresight, their trades are purely speculative. At the end of each week, the performance of these monkeys is evaluated. Half of them will have made a profit based purely on random chance, while the other half will have faced losses.

The monkeys that have not been profitable are removed from the experiment, while those that have achieved gains continue to trade. This process of elimination and continuation based on weekly profits continues, gradually reducing the number of monkeys involved. After ten weeks, approximately 1,000 monkeys remain—those who have achieved a series of profitable trades, albeit by sheer luck rather than skill.

As the weeks progress, the number of surviving monkeys dwindles further, narrowing down to a single monkey by the twentieth week. Now a billionaire, this solitary survivor has apparently navigated the stock market with unerring precision. This phenomenon is particularly striking given that the monkey’s success is purely the result of randomness rather than any inherent trading skill.

The media, always eager for sensational stories, rushes to cover the success of this single monkey. Reporters and analysts attempt to uncover the secret behind its remarkable performance. They scrutinize every aspect of the monkey’s behavior, from its diet (perhaps it eats more bananas) to its habits within the cage (maybe it sits in a specific corner or swings in a particular way). This fixation on identifying a “success formula” reveals a fundamental misunderstanding: attributing the monkey’s success to specific behaviors or traits without recognizing the role of chance.

This monkey hypothesis vividly illustrates outcome bias. The Success Monkey’s exceptional results are not necessarily the result of superior trading decisions but are rather a byproduct of random fluctuations in stock prices. The media’s search for a pattern or a secret behind the monkey’s success underscores the tendency to confuse favorable outcomes with effective decision-making.

The Fallacy of Outcome Bias

Outcome bias is a cognitive distortion that leads people to evaluate the quality of a decision based on its outcome rather than the decision-making process itself. This bias distorts our perception of whether a decision was good or bad by focusing solely on the results rather than considering the context and reasoning behind the decision.

The historical example of the Japanese attack on Pearl Harbor illustrates outcome bias effectively. In retrospect, the attack appears inevitable due to the clarity provided by hindsight. Modern assessments point to various intelligence signals and warnings that suggest the attack should have been anticipated. However, in 1941, the situation was far more complex. Decision-makers faced a plethora of conflicting signals—some indicated an impending attack, while others did not.

Evaluating the decision to not evacuate Pearl Harbor requires a nuanced understanding of the information available then. The decision-makers had to navigate through ambiguous and often contradictory intelligence. Assessing their choices based on the clarity of current knowledge is misleading. The quality of the decision should be judged by the available information and context at the time, not by the clear outcome that resulted from it.

This fallacy—sometimes called the historian error—misguides our judgment by allowing outcomes to overshadow the decision-making process. By focusing on the results rather than the context, we fail to appreciate the complexities and uncertainties the decision-makers face.

Evaluating Performance: The Case of Surgeons

Consider an experiment designed to assess the performance of three heart surgeons. Each surgeon performs a challenging operation five times, with a stabilized mortality rate of 20% for such procedures. The outcomes are as follows:

  • Surgeon A: Zero deaths
  • Surgeon B: One death
  • Surgeon C: Two deaths

At first glance, the data might lead one to rank Surgeon A as the most skilled, Surgeon B as intermediate, and Surgeon C as the least effective. This judgment, however, is a clear example of outcome bias. The sample size of just five operations per surgeon is too small to draw meaningful conclusions about their abilities.

The number of deaths can be influenced by various factors unrelated to the surgeon’s skill, such as the complexity of the cases, the patients’ pre-existing conditions, and random variations in the outcomes. With such a limited dataset, it is impossible to gauge the effectiveness of each surgeon accurately.

A more reliable assessment would require a larger sample size—such as hundreds or even thousands of operations. A larger dataset would provide a more accurate measure of each surgeon’s performance and account for the inherent variability in medical procedures. Judging surgeons based on a small number of outcomes is misleading and potentially harmful.

Proper evaluation involves examining the entire process, including preparation, execution, and post-operative care. Relying on limited outcomes without considering the broader context can lead to erroneous judgments and undermine the integrity of the assessment.

The Importance of Process Over Outcome

Understanding outcome bias highlights the importance of focusing on the decision-making process rather than solely on the results. When evaluating decisions, especially in scenarios influenced by randomness or external factors, it is crucial to consider the rationale and reasoning behind the choices made.

A decision that leads to a poor outcome does not necessarily indicate poor judgment. Conversely, a successful outcome does not guarantee that the decision was well-founded. The true measure of a decision’s quality lies in the reasoning and information available when it was made.

Reflecting on the decision-making process involves assessing whether the choices were based on rational, informed, and well-considered criteria. This approach helps avoid the pitfalls of outcome bias and ensures that decisions are evaluated fairly and accurately.

Rather than focusing solely on the outcomes, it is essential to understand the context and reasoning behind decisions. By prioritizing the process over the results, we can make more informed judgments and avoid the distortions caused by outcome bias.

Conclusion

The outcome bias tempts us to judge decisions solely based on their results, often ignoring the complexities, uncertainties, and external factors involved. To make sound judgments, it is crucial to focus on the decision-making process, considering the information available at the time and the rationality of the reasons behind the chosen course of action. By avoiding outcome bias, we can cultivate a more nuanced understanding of decision-making and foster a greater appreciation for the intricate factors that influence outcomes. So, the next time you evaluate a decision, remember to resist the lure of outcome bias and prioritize analyzing the decision-making process itself.

This article is a part of The Cognitive Bias Series based on The Art of Thinking Clearly by Rolf Dobelli.