Imagine this: You’re at a gathering, mingling with a diverse crowd, and inevitably, someone asks, “So, what do you do?” For most people, this question serves as a conversation starter, but for the savvy conversationalist, it’s an opportunity to shine using the Nutshell Résumé technique.
Job Seekers vs. Big Winners
In the realm of social interactions, there are two types of people: job seekers and big winners. Job seekers often have a single, monolithic résumé that they distribute to potential employers. It’s a standard document, listing past positions, dates of employment, and educational background. But here’s the catch: It lacks specificity, failing to address what a particular company might be seeking.
On the other hand, big winners have mastered the art of customization. They maintain a repository of bits and bytes, encapsulating their entire work experience. When applying for a job, they can instantly extract and print the most relevant details, tailored to the specific role. This personalized approach sets them apart.
Consider Roberto’s experience when he applied for two different positions: a sales manager at an ice cream company and head of strategic planning for a fast-food chain. Roberto conducted thorough research and discovered that the ice cream company was grappling with sales issues, while the fast-food chain had ambitions for international expansion. Did he send the same résumé for both? Absolutely not. Roberto’s résumé remained truthful but emphasized the aspects that aligned with each company’s needs. Both firms offered him a job, and he had the luxury of choosing between them, ultimately securing a substantial increase in salary.
Mastering Versatility in Conversation
To excel in social settings, it’s essential to tailor your responses to the individuals you’re engaging with. Instead of having a single answer to the ubiquitous question, “What do you do?” prepare several variations, depending on the context and the person inquiring.
Before you respond, consider what potential interest the other person may have in your work. Are they a potential client, collaborator, employer, or friend? Your answer should align with their potential needs and interests.
The Benefit Statement
Top-notch salespeople are well-versed in the concept of the “benefit statement.” They understand that when conversing with a potential client, leading with a benefit statement can be highly effective. It highlights the specific advantages of what they have to offer.
For example, instead of saying, “I’m a financial planner,” you might say, “I help people plan their financial future.” This benefit-focused approach immediately communicates the value of your work to the listener.
The Nutshell Résumé for Your Private Life
The Nutshell Résumé isn’t limited to professional scenarios. It’s equally valuable in personal interactions. When meeting potential friends or loved ones, craft responses that make your life sound fascinating and captivating.
While you don’t need to be melodramatic, inject a bit of enthusiasm into your self-description. Think of it as presenting yourself as someone exciting and dedicated to life’s adventures.
In essence, the Nutshell Résumé is your ticket to becoming a master of conversation, capable of customizing your responses to cater to the needs and interests of your audience. So, the next time you face the question, “What do you do?” remember to pack a personalized nugget of your life experience to share. It’s your key to making every interaction memorable and meaningful.