by Aseem Gupta | Dec 28, 2020 | Book Summaries and Analysis
Introductory Financial Accounting for Business is built around a deceptively simple idea: beginners should understand what business events do to a company’s financial position before they are asked to memorise the formal machinery accountants use to record those...
by Aseem Gupta | Dec 21, 2020 | Book Summaries and Analysis
Frank T. Rothaermel’s Strategic Management is not built around one revelation that can be compressed into a handful of lessons. It is an attempt to organize an entire field: why some organizations outperform others, how leaders diagnose the sources of those...
by Aseem Gupta | Dec 14, 2020 | Book Summaries and Analysis
Managerial Accounting by Ray H. Garrison, Eric W. Noreen, and Peter C. Brewer is not the kind of business book that can be reduced to a handful of memorable principles. The eighteenth edition is a full university textbook—an 833-page learning system that moves from...
by Aseem Gupta | Dec 7, 2020 | Book Summaries and Analysis
Marketing is easy to misunderstand because its most visible activities—advertising, branding, social media, sales promotions—are only the surface of a much larger system. In Principles and Practice of Marketing, David Jobber and Fiona Ellis-Chadwick treat marketing as...
