Framing

Framing

Framing Framing is a technique that has the power to shape perception, influence decisions, and alter outcomes. The simplest way to grasp it is through a comparison of two statements: “Hey, the trashcan is full!” “It would be really great if you...
Conjunction Fallacy

Conjunction Fallacy

Imagine you’re given two options about a man named Chris, who has had a distinguished career working for the Red Cross and completed an MBA focused on corporate social responsibility. You’re asked which scenario is more likely: A) Chris works for a major bank. B)...
Forecast Illusion

Forecast Illusion

Every day, the media floods us with experts’ predictions, each telling us what the future holds. Whether it’s Facebook overtaking all entertainment platforms in three years, a regime change in North Korea, or the eventual collapse of the euro, we are constantly...
Alternative Paths

Alternative Paths

Imagine this: you’re meeting a Russian oligarch in a forest just outside your city. He arrives in his luxury car, carrying a suitcase—and a gun. The suitcase is filled to the brim with $10 million in cash. He looks at you, smiles, and asks, “Want to play Russian...
Halo Effect

Halo Effect

Cisco, a Silicon Valley giant, was once the toast of the tech world. Business journalists marveled at its stellar customer service, robust strategy, strategic acquisitions, vibrant corporate culture, and charismatic CEO. By March 2000, Cisco had ascended to the top,...