by Aseem Gupta | Jan 31, 2019 | Book Summaries and Analysis
When Gary Vaynerchuk published Crushing It! in 2018, its platform advice appeared immediate and practical. Musical.ly was presented as an emerging opportunity. Twitter was still Twitter. Facebook business pages occupied a more central place in social-media strategy....
by Aseem Gupta | Jan 24, 2019 | Book Summaries and Analysis
Two workplaces in Seattle could hardly feel more different. On the third floor of a financial-services company, employees move through the day with little enthusiasm. The department is important, but its reputation is terrible. People expect delays, poor service, and...
by Aseem Gupta | Jan 18, 2019 | Book Summaries and Analysis
Most books about communication offer advice that is easy to admire and difficult to use. Be confident. Listen carefully. Show interest. Make a strong first impression. These principles sound sensible, but they rarely tell you what to do with your face, hands, voice or...
by Aseem Gupta | Jan 13, 2019 | Book Summaries and Analysis
When Gary Vaynerchuk published Crush It! in 2009, building a business around online content still sounded unconventional. Facebook was young, Twitter had not yet become part of everyday political and cultural life, and YouTube was widely treated as a home for amateur...
by Aseem Gupta | Jan 10, 2019 | Book Summaries and Analysis
Paulo Coelho’s The Alchemist is short enough to read in a few sittings and simple enough to resemble a folktale. Yet few modern novels inspire such sharply divided reactions. Admirers see an uplifting story about courage, purpose, and learning to recognise the...
