by Aseem Gupta | Dec 26, 2019 | Book Summaries and Analysis
Rhonda Byrne’s The Power takes the law of attraction popularized by The Secret and tries to reduce it to a single underlying force: love. Byrne argues that everything desirable in human life—health, wealth, relationships, work, creativity, opportunity, happiness, and...
by Aseem Gupta | Dec 25, 2019 | Book Summaries and Analysis
Most self-help books assume that people fail because they do not know what to do. Jeff Olson begins The Slight Edge from a different observation. People often know perfectly well that they should exercise, save money, read, improve their skills, nurture important...
by Aseem Gupta | Dec 20, 2019 | Book Summaries and Analysis
Seth Godin’s Linchpin was published at a moment when many of the assumptions that had governed twentieth-century careers were becoming difficult to defend. In Portfolio’s 2010 edition of Linchpin, Godin argues that the familiar employment bargain—learn the rules, work...
by Aseem Gupta | Dec 17, 2019 | Book Summaries and Analysis
Seth Godin’s Free Prize Inside!: The Next Big Marketing Idea begins with a problem that was already unsettling established marketers in 2004: if buying attention becomes increasingly expensive and building genuinely new technology remains difficult, costly, and...
by Aseem Gupta | Dec 14, 2019 | Book Summaries and Analysis
Seth Godin’s Purple Cow is often compressed into a piece of advice so simple that it almost defeats the point of the book: be different. Godin is arguing something more demanding. His real target is the business process in which companies create an ordinary product,...
