Hooked by Nir Eyal

Hooked by Nir Eyal

Nir Eyal’s Hooked: How to Build Habit-Forming Products became influential because it gave product teams a compact language for a problem that had become increasingly important in the smartphone era: why do some products become part of daily life while others require...
Deep Work by Cal Newport

Deep Work by Cal Newport

Cal Newport’s Deep Work: Rules for Focused Success in a Distracted World, published by Grand Central Publishing in 2016, begins with a problem that has only become more familiar since the book appeared. Many professionals are paid primarily for what their minds...